Web design - how to drive away your readers

About.com recently published an article How to drive away your readers  which includes a number of points relevant to historical society websites. Points to avoid include using impossible navigation on a site, not maintaining the site (outdated material), trying to use latest web tools without considering whether the computers of your readers will be able to use them and using too many images (particularly large images that take too long to download. As usual with About.com articles there are also links to other related articles on the topic. About.com articles do have adds on their pages but if you keep reading you will usually find relevant information.